Alessandro Borea today he is CEO at the helm of Torrefazione La Genovese. Together with his cousin Matteo Borea, export manager, are carrying out expansion initiatives on European markets, giving ever greater notoriety to the family brand.
L'Export
1994, 30 years ago, La Genovese launched itself on foreign markets, starting to export its products.
We start with Romania and in a short time you arrive in France and Germany, countries in which today La Genovese is considered a product of high quality from major distributors.
During the early 2000s numerous these are our participations in trade fairs international sector, where our products make themselves known obtaining excellent feedback also in Japan and the United Arab Emirates.
Today we are present in 26 EU and NON-EU countries, with a foreign turnover of 50%.
The third generation
This significant international development does also due to the entry of the third generation into the company, that with a new approach and look more contemporary has known seize the right moment to expand.
The transfer came in 2003 in the new headquarters: 130 m2 of offices, 510 m2 of warehouse for production and another 500 m2 basement for storing equipment and packaging.
The book was published in 2016 A coffee with Dario Borea, where the first 80 years are told of our history, from the most remote origins.
The signing of new contracts continues in 2024 with foreign suppliers to always take root plus our international presence, without neglecting the local internal market, where La Genovese is very well rooted
and appreciated counting more than 600 customers among bars, hotels, restaurants and various businesses.
