The English final of the Espresso Italiano Champion will be held on the last day of June. That in the UK is one of the last stops, followed by Japan, Thailand and Taiwan.
The winner will represent the United Kingdom at the finals to be held in Milan in the autumn during the Host fair.
The English competition is organized by Caffè Latino, in collaboration with the IIAC, the Italian Barista School and the Italian Chamber of Commerce and Industry for the UK. Among the coffees available to participants there will also be our Espresso Certificate blends, which have been in use for some time now by Caffè Latino of the Metropolitan Market in London.
The English market for coffee is growing. A recent survey conducted by the Center for Economics and Business Research (CEBR) found an increase of 25 million cups a day in the last 10 years. Consumption outside home is also on the rise, thanks above all to the Millennials (20-37), which have contributed 50% to the increase in consumption in cafes, bars and restaurants